Social media refers to a medium where people can communicate, connect, collaborate, and network, by sharing thoughts and ideas via media such as pictures, videos, gifs, text, documents, or personal messaging.
Social media medium uses internet-based technology such as websites or web applications, it allows users to connect in real-time and quicker response.
Users engage in social media by means of electronics such as laptops, PCs, mobile devices such as cell phones, tablets, etc. using web-based software.
People use social media to stay connected to friends and family, share personal views, or promote business. In fact, there is a growing number of social media users in the world and according to Statista, it would be around 4.41 billion people. Check the report here.
There are various forms of social media such as micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, virtual worlds, and more.