Social Media: Definition, Features, Types, and Uses

Social media refers to a medium where people can communicate, connect, collaborate, and network, by sharing thoughts and ideas via media such as pictures, videos, gifs, text, documents, or personal messaging. 

Social media medium uses internet-based technology such as websites or web applications, it allows users to connect in real-time and have quick responses. 

How & Why Social Media is Accessed?

Users engage by means of electronics such as laptops, PCs, mobile devices such as cell phones, tablets, etc. using web-based software.

People use a to stay connected to friends and family, share personal views, or promote business. In fact, there is a growing number of social media users in the world and according to Statista, it would be around 4.41 billion people. Check the report here.

What are the Types of Social Media?

There are various forms of it such as-

  • Micro-Blogs
  • Wikis
  • Social Networking Sites
  • Photo-Sharing Sites
  • Instant Messaging
  • Video-Sharing Sites
  • Podcasts
  • Virtual Worlds eg. games and their chat.

What are the Popular Websites?

  1. Facebook
  2. Twitter
  3. Vimeo
  4. YouTube
  5. Flickr
  6. Instagram
  7. WhatsApp
  8. Telegram
  9. Reddit, and many more.


There are many uses of it and many different features to boost the user experience. Here are some of the most common of these media features.

  • Profile Page
  • Add friends, followers, or follow
  • Using hashtags
  • Feed section
  • Chat feature
  • Like and share
  • Push notification
  • Comment Section
  • Review, Rating, or voting system

Difference between Social media and social networking?

You might have heard both the terms, but do you know the difference between them? Well, both terms are very similar but social networking is a subset of social media. 

It refers to sharing content like links, videos, images, GIFs, PDFs, etc whereas networking refers to intersections with the audience. 


Apart from instant connectivity, marketers use it to increase brand awareness and generate traffic and leads.

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