In this modern age of technology and communication, the evolution of infographics has been exceptional. People are using these graphics to tell stories and putting complex topics into visualization. Let’s briefly check out the concept, history, types, and benefits of it.
What is an Infographic?
“An infographic is a collection of graphs, data, images, and text to provide information quickly and clearly.“
In other words, it is a combination of “information” and “graphic.” A visual display of information focuses on making the data easily understandable when someone first sees it.
The primary purpose of making is to ensure minimal written reports and emphasize graphical or pictorial data. It is an essential tool for data display, concept explanation, presentations, relationship mapping, trend depictions, and insights.
Using riveting images on an infographic will make an abstract idea easy to absorb, which is why they are trendy in the marketing field.
This essentially untwist extensive amounts of data, providing a high-level visualization and making it easier to understand. They speak to you in a manner that regular abstracts do not, which is convenient.
Who invented Infographics?
The very first example of it that came into existence is the maps themselves. In the year 1600, when Cartographers were finding the means to put the world’s information on paper, the idea of creating it in a pictorial form came into being.
Another instance of infographics that we are aware of today came in graphs in the early 1700s. William Playfair, who is made charts, graphs, line, area etc.
In the year 1982, Edward Tufte, while he was at Princeton University, created “The Visual Display of Quantitative Information,” where he explains about using data visualization as a tool to convey vital information.
He is known as the father of Data Visualization today. With the advent of the internet in the 2000s, infographics became a key aspect.
What are the types of Infographics?
An informational infographic consists of text usage above average compared to other different variants of it. These graphics create a better sense of understanding using icons, colors, shapes, and other visual cues, but in essence, the focus will be on the words.
A timeline infographic mainly consists of events represented in chronological order. It can include product presentation timelines, historical trends over the years, the evolution of an idea over the years, and so on. These infographics use images, icons, graphs, and other vital elements to convey the information.
These types of infographics emphasize chart data as the centerpiece. There will be different colors, shapes, and other icons which will depict certain sets of information. A typical chart infographic works best in cases when there is data comparison.
The center of focus in this type of infographic will be the pie chart. This infographic mainly comes under the chart infographic, but the former is a separate entity altogether. It serves as an excellent medium to show multiple components or compare one entity with the others.
Benefits of Infographics
The human brain processes visuals faster than text. We all love to see images and the meaning it conveys to us, which serves as the primary benefit of infographics. You can add them on website pages and other sections.
They are great in terms of “Search Engine Optimization (SEO).”
You can share infographics in the form of reels on Social Media websites.
You can offer them in your online courses.
Infographics are an ingenious way to convey information to your peers and everyone else in your professional and personal circle. And as times go by, this approach will be applied by everyone and in every sector. It will grow into a massive phenomenon in the coming years, unlike anything we have seen before.