What is SEO?

SEO or search engine optimization has created a wave of changes since it was first used. In simpler words, SEO is a process of taking the required steps to help a website rank higher on Google. It can also be defined as a basic procedure of upgrading the quality and quantity of traffic to a website or any piece of content. SEO optimized content so search engines show it on the top of the page related to similar searches. 

It is important to note that SEO takes into account unpaid traffic which means you do not have to pay to be on the top of the search results. 

For an all-around organic search strategy, there are three key types of SEO to boost website traffic. 

On-Page –

On-page SEO is associated with the content on the website. Thus, it has various strategies to optimize an individual page on a website. It includes optimizing, content, title tags, internal links, and URLs. Keyword research and optimization is another significant aspect of On-page SEO. 

Off-Page-  

Off-page or Off-site SEO is what happens behind your website like earning backlinks. These backlinks from authoritative and trustworthy sites show that your website is authentic and reliable. This type of SEO is also responsible for fostering relationships of your website with other websites as well. 

Technical Optimization

Technical SEO involves the non-content part of your website. It provides you with a step-by-step framework to improve the readability of your website. Your website should load faster, without any errors, duplicate content, and poor images. Plus, search engines should be able to crawl it successfully. This, in turn, makes it easier for the search engines to find your sites and offer an exceptional user experience. 

So, if you want to prioritize your SEO efforts, you should tackle the technical aspects first. 

Technical Search Engine Optimization 

It refers to improving the technical aspects so that your websites can rank higher in the search engines. Indexing, rendering, crawling and website architecture are the key pillars of technical optimization. Technical SEO  also makes the website quite navigable and free from technical glitches, so that it does not go down the search engine results page. If utilized in the best way possible, Technical SEO provides website content the boost it requires to get found.

Primary elements of Technical SEO 

Besides crawling and indexing being the important elements in SEO, there are other crucial elements in technical SEO as well. Some of them are

  • Page Load Speed 
  • Duplicate Content 
  • Mobile Optimization
  • Image Issues
  • Crawl Errors
  • Site Architecture 
  • URL structure
  • Site Security 
  • 404 pages
  • Schemas

Technical SEO Checklist 

SEO guidelines keep changing constantly to improve the overall experience of your website. However, with technical SEO the frequency of changes seems to be lower. To ensure you are putting the best technical SEO practices to use, here is an ultimate technical SEO checklist. 

  1. Identify crawl errors – Crawl errors mean that Google is having trouble viewing a particular page on your site. And a page that is not visible certainly cannot rank. Go to Google Search Console and you will find the errors under the ‘Coverage.’
  2. Check for your websites’ mobile friendliness –  If your site is not mobile-optimized, it may not perform well in the rankings. Take Google’s Mobile-Friendly Test to judge the level of mobile optimization. 
  3. Fix broken links – Broken links can provide excess damage to your SEO. Hence, it is of utmost importance to fix them as soon as possible. 
  4. Secure your website with HTTPS for better overall performance. 
  5. Take care of the loading speed – A web page that loads slowly can never make its way to the top of the search rankings. Thus, make sure that your website continues to maintain a fairly high loading speed for an exceptional user experience. 

Curious about optimization for a new website: Read this basic SEO checklist for a new website.

Why is technical SEO important? 

The importance of technical optimization cannot be foreseen if you wish to mark your presence in the search engine rankings. Why? Well, it is simple! Suppose, you have written the most brilliant piece of content as well as great backlinks. But as soon as the user clicks on your website, it takes time to load or does not function well. Do you think, the reader will stick by and give the attention your content actually deserves. The answer is no. 

A poorly functioning website cannot rank on Google and other search engines. If you have used the best technical SEO practices, the search engines will be capable of finding, crawling, and indexing your site. That’s not it! Technical SEO also makes sure that your site offers perfect user experiences without page load issues and poor navigation. 

The Search Engine Optimization setup is the most effective and mandatory setup for any website. Thus, it is critical to focus on building the site and working on it, rather than promoting it from the start. The availability of SEO Guides and SEO Best Practices have made it less difficult for beginners now. 

Search Engine Optimization is an essential part of digital marketing. It carries on its shoulders the responsibility of keeping one’s website visibility high that is above all competitors. It helps in greater engagement with the audience by driving a lot of people to an individual website. This increases the authority and ensures more customers and more growth for a business.

By TeamIB

TeamIB is editorial team of Infographic Blogs.

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