Mobile Apps are becoming very trendy nowadays and it is also the future of interaction over the internet. This article will share the top 5 mobile app development trends in 2022 and beyond.
Mobile Apps are trendy and important from a business point of view. Since many people use mobile devices such as Smartphones, Tablets, etc.
- So, What is a Mobile App?
- The Growth of Mobile App Development
- Company Benefits With Mobile App
- List of other popular mobile app development trends:
So, What is a Mobile App?
A mobile app is a software application that is designed to run on a mobile device, such as a smartphone or tablet irrespective of its operating system.
Most mobile apps are typically developed to run on multi-OS, such as iOS or Android. However, some apps can be very specific and restricted to working on either one.
These apps can offer a variety of features and functionality depending upon the purpose of it. For example, some apps are designed for productivity, gaming, social networking, banking, news, and more. These apps can be found in three ways: Free, Freemium or Premium.
Mobile app development is a growing industry with new trends and technologies it is important to stay up-to-date.
Here are the top 5 Mobile App Development trends you should follow in 2022:
- Augmented reality (AR) and Virtual Reality (VR).
- Artificial Intelligence (AI) and Machine Learning.
- Blockchain Technology.
- M-Commerce Applications
Let’s explore these mobile app development trends one by one.
1. Augmented reality (AR) and Virtual Reality (VR)
Although this technology is specially used in gaming, the application could be seen in other areas as well.
Both these techs bring a real-life environment to the virtual simulation. With the combination of cloud technology, you can see many apps in the healthcare industry (Ref).
For example, a shopping app could use AR to allow users to try on clothes before they buy them. Another example is Lenskart, which uses 3D and AR to try eyeglasses before the purchase.
2. Artificial Intelligence (AI) and Machine Learning
Both technologies have been technological advancements. Knowingly or unknowingly people are using it in their day-to-day life.
Artificial intelligence and machine learning are growing popularities, today many apps and services use these technologies.
The few best examples are, Maps and navigation, facial detection, text editor, autocorrect, voice recognition, data reporting tools, and many more.
3. Blockchain Technology
Recently you have been hearing about Blockchain, mostly during the cryptocurrency.
In the easiest way to say it is a technology that can store information that is more secure and very difficult to hack or change. This makes it ideal for applications that need to store sensitive data, such as financial information.
Cryptocurrency wallets, eCommerce, and mobile payment apps are the best examples.
Chatbots, you must have probably heard and seen. Chatbots are AI-powered and are usually on websites to provide information about the products or services. Learn more about how chatbots are used in marketing for sales.
They are programmable to the user’s needs and can be used to solve the queries of the users.
5. M-Commerce Applications
These are not new but in recent years more and more businesses are using them. After the covid, we have seen a significant boom in the marketing industry with apps.
Many businesses are adopting business app development following the trends and advertisements.
These are our top 5 mobile app development trends. Continue reading for more trends.
The Growth of Mobile App Development
The mobile app development industry has seen a lot of growth in recent years. This is due to the increasing popularity of smartphones and tablets. More and more people are using these devices to access the internet using apps.
This is the perfect time to grow your business with mobile app development trends.
There are a few factors that have contributed to the growth of mobile app development. Which are-
First, the price of smartphones and tablets has decreased. This has made them more affordable for people around the world.
Second, the number of people who use these devices has increased. This is due to the increasing number of people who own a smartphone or tablet.
Third, the number of people who use the internet has increased. This is due to the increasing number of people who have access to high-speed internet like 4G, 5G, etc.
Company Benefits With Mobile App
Do you ever wonder what will be the benefits of these mobile app development trends are? Well, we have listed 5 points that answer this question.
1. Easy Accessibility
Customers can easily access your company’s products or services on their mobile devices 24/7. This makes it convenient for them to purchase your products or use your services at their convenience.
2. Increased Customer Engagement
Customers are more likely to engage with your product or service if they can do so through a mobile app because it is easily accessible. Mobile apps make it easy for customers to interact with your company regularly.
3. Boosts Sales and Revenues
A mobile app can help to boost sales and revenues for your company. Customers can make purchases through your app, and you can also offer in-app purchases or subscriptions.
4. Improved Customer Loyalty
Mobile apps can help improve customer loyalty by providing a convenient way for customers to stay engaged with your company. Loyal customers are more likely to continue using your products or services and recommend them to others.
5. Increased Brand Awareness
A mobile app can help increase brand awareness for your business. Customers who use your app with ease, are most likely to recommend others while remembering the logo or name of their brand.
List of other popular mobile app development trends:
- Responsive Web Design (RWD)
- iBeacon Technology
- Cloud-based Apps
- IoT Apps
- 5G Technology
- Mobile wallets
These are some of the other mobile app development trends which are getting popular over time. For example IoT Apps, almost all mobile phone users are using such apps on daily basis, right from Alexa to health apps.
With that being said, the mobile app development trends are increasing. If your business can achieve any of the trends then it could be worthwhile to the company’s profit.
It is a continuously growing technology and with blockchain and AI it is also likely to be the future of internet trends.
This blog is edited by Anindya Nath. (Editorial Team, IB). Contributed by Mr. Shiv Gupta.
Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.